Support for Direct-To-Consumer Marketing
A major pharmaceutical company with multiple direct-to-consumer marketing campaigns required a partner to handle advertising driven consumer inquiries for their entire product portfolio.
- Provide the company defined “Consumer Experience”
- Maintain strict compliance with federal and state regulations and corporate policies
- Fair balance
- Prescribing information (PI and/or PPI)
- Product experience reporting
- Answer consumers’ inquiries using approved “FAQs” and continue to build a library of responses to satisfy callers
- Create call handling efficiencies without sacrificing service
- Maintain a high level of customer satisfaction
- Strive for first call resolution
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